Why We Do What We Do

Why We Do What We Do

Hello plebs, and welcome to our blog!

For those of you who don't know us, we are Blake & Carla, two hardcore Bitcoiners who started HODLing APPAREL in 2022. Not only did we want to offer more minimalistic and wearable bitcoin-themed clothing and accessories, but we also wanted to provide plebs with a tool to spark conversations with strangers about the greatest discovery of our time. In other words, we wanted to help normalize Bitcoin through clothing.

Over the years, we've attended numerous meet-ups and conferences and made beautiful friendships with bitcoiners from all over the world. Yet, the most significant experiences were our trips to El Salvador, the first nation-state to make Bitcoin legal tender.

It's one thing to understand how Bitcoin fixes the money and DCA regularly, but it's a whole different thing to experience life on a Bitcoin standard. You realize that unbanked individuals and communities worldwide really are benefitting from using unconfiscatable peer-2-peer hard money in everyday life, something that may seem too futuristic or unrealistic for many of us in the developed world.

Once we saw it for ourselves, we felt compelled to explore more adoption hotspots around the globe. We wanted to better understand how Bitcoin is helping liberate people from the tyranny of banks and authoritarian governments that seek to enrich themselves by dehumanizing citizens, and tell the world about it.

While these new circular economies are still in their nascency, they're developing fast. Hyperbitcoinization is happening, and the next frontier is taking shape. Our goal is to inform and inspire people to join the Bitcoin economy and experience the magic.

Stay humble, stack sats, and stick around.

The HA Team 🧡